IVG: From UK Awards to Pakistan's Fastest Growing Vape Brand

How a Small UK Startup Became Pakistan's Most Trusted Vape Brand

In the sprawling landscape of global vaping, very few brands have managed to earn both critical acclaim and genuine consumer loyalty. IVG (I Vape Great) is one of those rare exceptions — a brand that was born in a modest UK laboratory in 2016 and, less than a decade later, has become one of the most decorated and widely distributed vape companies on the planet, now serving vapers across 100+ countries, including a rapidly growing community right here in Pakistan.

This is not just a brand story. It is a case study in relentless quality, fearless innovation, and the kind of flavour obsession that turns casual users into lifelong advocates. Whether you discovered IVG through a friend's recommendation in Lahore, spotted it trending online in Karachi, or simply stumbled upon ivapegreat.com.pk while searching for a reliable disposable vape — this article will give you the complete picture of where IVG came from, what makes it exceptional, and why it is poised to dominate the Pakistani vape market for years to come.

The Origin Story: Preston, England, 2016

IVG was founded in 2016 in Preston, Lancashire — a city in the north of England better known for its football club than its tech startups. But it was here, in a small e-liquid mixing facility, that a team of flavour chemists and vaping enthusiasts set out with a deceptively simple mission: to create the best-tasting vape products in the world.

At the time, the UK vape market was already crowded. Dozens of brands were competing on price, nicotine strength, and packaging design. IVG chose a different battleground: flavour excellence. Rather than rushing products to market, the founding team invested heavily in food-grade flavour research, pharmaceutical-grade nicotine salts, and rigorous quality testing protocols that would later become the gold standard for the industry.

The gamble paid off almost immediately. Within its first year, IVG's original e-liquid line earned recognition at the Vaper Expo UK, one of the world's largest vaping trade shows. By 2018, the brand had won its first international award. By 2019, the avalanche of accolades had begun in earnest.

50+ International Awards: A Record That Speaks for Itself

Let's put this number in perspective. Fifty-plus international awards is not a marketing slogan — it is a verified, documented achievement that places IVG among the most awarded consumer brands in the entire vaping industry, globally. Here is a timeline of the most significant recognitions:

The "Best UK Vape Brand" title in 2019, 2021, and 2022 is particularly telling. These are not participation trophies. They are voted on by panels of industry experts, retailers, and consumers who evaluate everything from product quality and flavour accuracy to packaging innovation and brand integrity. Winning once is impressive. Winning three times in four years is a statement of dominance.

And then there is the Innovation of the Decade 2025 award — a recognition that IVG's technological contributions (mesh coil engineering, nic salt formulations, smart device features) have been among the most impactful in the global vaping industry over a ten-year period. No other brand competing in the Pakistan market holds this distinction.

Retail Credibility: Sold in Tesco, Asda, Morrisons & Sainsbury's

For Pakistani consumers who may be unfamiliar with the UK retail landscape, here is some important context: Tesco, Asda, Morrisons, and Sainsbury's are the four largest supermarket chains in the United Kingdom. Combined, they serve tens of millions of customers every week and have some of the strictest supplier vetting processes of any retailers in the world.

The fact that IVG products are stocked on the shelves of all four of these retail giants is not a minor footnote — it is arguably the strongest proof of quality and safety that any vape brand can offer. These supermarkets conduct independent laboratory testing, verify regulatory compliance (including UK TPD regulations), and evaluate consumer complaint data before approving any product for sale.

When you purchase an IVG product from ivapegreat.com.pk, you are buying the exact same brand — with the same quality standards, the same flavour formulations, and the same manufacturing oversight — that a consumer in London picks up from Tesco. That level of parity is rare in the Pakistani vape market, where grey-market imports and unverified products remain a concern.

IVG's Product Ecosystem: Something for Every Vaper in Pakistan

One of IVG's greatest strengths is the breadth of its product line. Unlike brands that specialise in a single category, IVG has built a complete ecosystem that caters to beginners, intermediate vapers, and experienced enthusiasts alike. Here is what is currently available on the Pakistan store:

IVG 8K — The Flagship Disposable

The IVG 8K is the brand's current flagship disposable and arguably the most advanced device in its price class in Pakistan. Key specifications:

• Puffs: 8,000
• Nicotine: 35mg nic salt
• Battery: 600mAh, USB-C rechargeable
• Coil: Dual mesh coil for superior flavour
• Features: Adjustable airflow, digital puff-count screen
• Price: Rs. 3,999

The dual mesh coil delivers noticeably richer, more consistent flavour than the single-coil designs used by most competitors. The digital screen is not just a gimmick — it lets you monitor remaining puffs and battery life, eliminating the guesswork that plagues most disposable vapes. At Rs. 3,999, the cost per puff makes the IVG 8K one of the most economical options on the market.

IVG Regal 6000 — The Elegant Mid-Range

The IVG Regal 6000 bridges the gap between portability and performance. Specifications include:

• Puffs: 6,000
• Nicotine: 20mg and 50mg options
• Battery: 500mAh rechargeable
• E-liquid Capacity: 12ml
• Coil: Mesh coil technology
• Price: Rs. 3,499

The dual nicotine strength option is a standout feature. The 20mg variant is ideal for lighter vapers or those stepping down from higher nicotine, while the 50mg option delivers a stronger throat hit for users transitioning from traditional cigarettes.

IVG Pro Pods — The Next Generation

The IVG Pro Pods represent IVG's vision for the future of vaping: a refillable pod system with auto-fill technology that delivers over 10,000 puffs from a single device cycle. With 33 flavour options, it is the most versatile product in the IVG lineup and ideal for vapers who want the convenience of a pod system without the waste of disposables.

IVG Intense Salts — Pure Flavour in a Bottle

For vapers who use refillable devices, IVG Intense Salts offer a 30ml bottle of premium nicotine salt e-liquid in 35mg and 55mg strengths at Rs. 2,999. These are the same award-winning flavour formulations that earned IVG its reputation — now available for your OXVA, Voopoo, or Vaporesso device.

IVG Recharge — The Sustainable Choice

The IVG Recharge is a rechargeable pod system available in multiple colours at Rs. 5,499. It is designed for vapers who want a permanent device with the flexibility to swap flavours and reduce waste.

IVG Max Bar 3000

The IVG Max Bar offers 3,000 puffs in an ultra-portable design — perfect for vapers who want a compact, pocket-friendly option for shorter use cycles.

Why IVG Is Growing Faster Than Any Other Vape Brand in Pakistan

Pakistan's vaping market is still in its early stages compared to markets in the UK, US, or Middle East. But growth has been explosive over the past two years, and IVG has emerged as the clear frontrunner. Here is why:

1. Trust and Authenticity

The Pakistani vape market is plagued by counterfeit products and dubious grey-market imports. IVG Pakistan, through ivapegreat.com.pk, is the official Pakistan store for the IVG brand. Every product sold is 100% authentic, sourced directly from IVG's supply chain, and backed by the same quality guarantees as products sold in the UK. This level of verified authenticity is a powerful differentiator.

2. Price Accessibility

Despite being a premium, award-winning international brand, IVG's pricing in Pakistan is remarkably competitive:

At roughly 50 paisa per puff, the IVG 8K offers extraordinary value — especially when you consider the dual mesh coil technology and digital screen that you simply do not get from cheaper alternatives.

3. Nationwide COD Delivery

Cash on delivery remains the preferred payment method for online shopping across Pakistan. IVG Pakistan offers COD delivery nationwide — from Karachi to Peshawar, Lahore to Quetta, Islamabad to Multan, and everywhere in between. Orders are shipped within 4 business days, and free returns ensure complete buyer confidence.

4. Flavour Range That Appeals to Pakistani Palates

IVG's flavour portfolio is one of the most extensive in the industry, featuring fruit blends, menthol combinations, dessert profiles, and tobacco alternatives. Popular choices among Pakistani vapers include mango-based blends, icy menthol variants, and rich dessert flavours. With 33 flavours available in the Pro Pods range alone, there is genuinely something for every taste preference.

IVG vs. the Competition: How Does It Stack Up?

The Pakistani market features several international vape brands. Here is an honest comparison of how IVG's offerings measure up against comparable devices from competing brands available on ivapegreat.com.pk:

For vapers who prefer refillable pod systems, the store also carries excellent devices from trusted brands including the OXVA Xlim Pro (Rs. 5,099), OXVA Xlim Go (Rs. 3,499), Voopoo Argus G3 Mini (Rs. 3,199), and Vaporesso Luxe Q2 SE (Rs. 4,499). These pair beautifully with IVG Intense Salts for a premium, customisable vaping experience.

The Technology Behind the Taste

What actually makes IVG products taste better? It comes down to three pillars of engineering:

Pharmaceutical-Grade Nicotine Salts

IVG uses nicotine salt formulations that deliver a smoother throat hit at higher nicotine concentrations. Unlike freebase nicotine, nic salts more closely replicate the nicotine absorption curve of traditional cigarettes, making IVG products particularly effective for smokers looking to switch. The brand's proprietary salt formulations are developed in-house — they are not sourced from generic suppliers.

Mesh Coil Technology

Every IVG disposable and pod device uses mesh coil heating elements. Unlike traditional round-wire coils that heat a small area of the wick, mesh coils distribute heat evenly across a larger surface area. The result is denser vapour production, more accurate flavour reproduction, and significantly longer coil life. The IVG 8K takes this further with a dual mesh coil — two mesh elements working in tandem for even richer flavour output.

Food-Grade Flavour Development

IVG employs a dedicated team of flavour scientists who develop profiles using food-grade flavouring compounds. Each flavour undergoes multiple rounds of blind taste testing before it is approved for production. This is the same methodology used by premium food and beverage companies — and it is a significant reason why IVG flavours taste noticeably more authentic and complex than those of competitor brands.

What Pakistani Vapers Are Saying

The growth of IVG in Pakistan is not just a supply-side story — it is driven by genuine word-of-mouth enthusiasm from the vaping community. Common themes in customer feedback include:

• "The flavour lasts until the very last puff" — A frequent observation about the IVG 8K, where dual mesh coil technology ensures consistent flavour throughout the device's 8,000-puff lifespan.
• "It actually feels like a premium product" — Build quality, packaging, and attention to detail set IVG apart from disposables that feel cheap or flimsy.
• "COD delivery made it easy to try" — Many first-time buyers cite cash on delivery as the factor that gave them confidence to order from an online store.
• "I've tried other brands — nothing compares on flavour" — Repeat customers consistently rank IVG's flavour quality as the primary reason they stay loyal.

The Road Ahead: IVG's Vision for Pakistan

IVG's investment in the Pakistani market is not a short-term play. The brand is actively expanding its product availability, building partnerships with local retailers, and developing marketing initiatives tailored specifically to Pakistani consumers. With a product range that spans from the affordable IVG Max Bar 3000 to the advanced IVG Pro Pods system, the brand is positioning itself to serve every segment of the market — from the curious first-time vaper to the seasoned enthusiast.

The global vaping industry is projected to grow significantly over the next five years, and Pakistan is expected to be one of the fastest-growing markets in South Asia. IVG, with its unmatched combination of awards, retail credibility, technological innovation, and flavour expertise, is better positioned than any other brand to lead that growth.

How to Get Started with IVG in Pakistan

Ready to experience the brand that 50+ international awards were given to? Here is the simplest path:

1. New to vaping? Start with the IVG 8K — no setup, no charging (initially), no learning curve. Just open and vape.
2. Want flexibility? Try the IVG Regal 6000 with your choice of 20mg or 50mg nicotine strength.
3. Looking for a long-term device? Explore the IVG Pro Pods for 10,000+ puffs and 33 flavour options.
4. Already own a pod device? Grab a bottle of IVG Intense Salts and taste the difference award-winning e-liquid makes.

All products are available with nationwide COD delivery, free returns, and 4-day shipping from ivapegreat.com.pk — the official IVG store for Pakistan.

Frequently Asked Questions About IVG in Pakistan

What is IVG and where is it from?

IVG (I Vape Great) is a premium vape brand founded in Preston, United Kingdom, in 2016. It has won over 50 international awards, including Best UK Vape Brand in 2019, 2021, and 2022, and Innovation of the Decade in 2025. IVG products are sold in over 100 countries and are stocked in major UK supermarkets including Tesco, Asda, Morrisons, and Sainsbury's.

Is IVG Pakistan selling authentic products?

Yes. ivapegreat.com.pk is the official Pakistan store for the IVG brand. All products are sourced directly from IVG's authorised supply chain and are 100% authentic — the same products sold in UK retail stores.

How many awards has IVG won?

IVG has won more than 50 international awards across categories including Best UK Brand, Best Flavour, Best Disposable, and Innovation of the Decade. This makes it one of the most decorated vape brands in the world.

What is the best IVG product for beginners in Pakistan?

The IVG 8K is the best choice for beginners. It requires no setup, no refilling, and no prior vaping experience. It offers 8,000 puffs, USB-C recharging, and a digital screen to track usage — all for Rs. 3,999.

Does IVG deliver all over Pakistan?

Yes. IVG Pakistan offers nationwide cash on delivery (COD) to all cities including Karachi, Lahore, Islamabad, Rawalpindi, Peshawar, Quetta, Faisalabad, Multan, Sialkot, and more. Standard shipping takes approximately 4 business days.

What nicotine strengths are available in IVG products?

IVG offers multiple nicotine options: the IVG 8K is available in 35mg, the IVG Regal 6000 comes in 20mg and 50mg, and IVG Intense Salts are available in 35mg and 55mg. This range caters to light vapers, moderate users, and those transitioning from cigarettes.

How does IVG compare to other vape brands in Pakistan?

IVG stands apart through its 50+ international awards, dual mesh coil technology, UK supermarket retail presence, and pharmaceutical-grade nicotine salt formulations. No other brand available in Pakistan matches this combination of credentials and technology at comparable price points.

Can I use IVG Intense Salts with other devices?

Yes. IVG Intense Salts are compatible with any refillable pod system or mouth-to-lung device. They pair excellently with devices like the OXVA Xlim Pro, Voopoo Argus G3 Mini, and Vaporesso Luxe Q2 SE, all available on ivapegreat.com.pk.

Does IVG offer free returns in Pakistan?

Yes. IVG Pakistan provides free returns on orders placed through ivapegreat.com.pk, ensuring a completely risk-free purchasing experience.

Why is IVG considered the fastest growing vape brand in Pakistan?

IVG's rapid growth in Pakistan is driven by a combination of unmatched product quality, competitive pricing (starting from Rs. 2,999 for Intense Salts), authentic sourcing through the official Pakistan store, nationwide COD delivery, and the brand's global reputation backed by 50+ awards and UK supermarket presence.