Lost Mary vs IVG: I've Sold Both — Here's the Honest Truth
Someone messaged me last Tuesday at 11pm.
"Bhai, Lost Mary ya IVG — kaunsa lun?" He was standing in a shop in Gulberg, Lahore, and the shopkeeper was pushing him hard toward Lost Mary. He wanted a second opinion before dropping Rs.4,000.
I typed back for twenty minutes. And then I thought — this question comes up so often, I might as well write the whole thing down properly.
So here we go. The comparison nobody in Pakistan is doing honestly, probably because most shops only sell one brand and pretend the other doesn't exist.
Full disclosure: I run IVG Pakistan. But I've smoked Lost Mary. A lot of it. My cousin brought back BM600s from Manchester last year and I went through about seven of them before switching back. So I'm not talking out of my hat here.
The Actual Products — What You're Comparing
Let's be specific because this matters.
Lost Mary's most popular device in Pakistan right now is the BM600, which does about 600 puffs on a 20mg nic salt. Small. Pocketable. The kind of thing you finish in two days if you're a regular smoker who switched over. Then there's the Mary 5000 and the newer BM6000 with rechargeable batteries, which is what most people are comparing to IVG's line.
IVG's flagship in Pakistan is the IVG 8K — 8000 puffs, 35mg nic salt, 600mAh battery with USB-C charging, dual mesh coil, adjustable airflow, and a little digital screen that shows battery and juice level. Rs.3,999. Then there's the IVG Regal 6000 at Rs.3,499 with 12ml of juice and 20mg or 50mg options. And the Max Bar at 3000 puffs for people who want something smaller.
So if you're comparing apples to apples, it's Lost Mary BM6000 vs IVG 8K. That's the real fight.
Here's what nobody tells you: on paper, IVG 8K gives you 2000 more puffs. In real use? I got roughly 33% more days out of an 8K compared to a BM6000. Not the full 33% the numbers suggest — because puff count is always a bit optimistic on both brands — but the difference is real. You feel it in your wallet by week three.
Flavour — Where This Gets Personal
Honestly, this is where I have to give Lost Mary credit.
Their Blueberry Sour Raspberry is famous for a reason. It's one of those flavours that just hits. Sweet, tart, and doesn't get sickly after 300 puffs like some sweet flavours do. Their Watermelon Ice is also solid. Not amazing. Solid.
But here's the thing — Lost Mary's flavour range in Pakistan is limited. Most shops carry maybe 6 to 8 SKUs. Because of how imports work into Karachi and how quickly certain flavours sell out, you often end up choosing from whatever's left, not what you actually want.
IVG's range is wider. The 8K comes in around 20+ flavours locally, and we push hard to keep stock rotating. My personal favourite? Mad Blue on the 8K. It's a blue raspberry that doesn't taste chemical, which is rare. Second place goes to the Aloe Grape on the Regal 6000 — cooling, weird in a good way, tastes like nothing else I've had.
I got this wrong at first, actually. When I started importing IVG in 2022, I thought people wanted the same three or four fruit flavours everyone else was doing. Mango, strawberry, watermelon. Kept it safe. Sales were meh. Then I brought in the weirder stuff — the aloe grapes, the cherry menthols, the tropical mixes — and those became my top sellers. Pakistani vapers are more adventurous than the market gives them credit for.
Lost Mary plays it safe with flavours. IVG doesn't. That's a preference thing, but if you're bored of your current disposable, IVG probably has something you haven't tried.
Price, Delivery, and the Stuff That Actually Matters in Pakistan
Okay let's talk money. Because in Pakistan this decides everything.
Lost Mary BM600 in Pakistan usually runs Rs.2,500 to Rs.3,200 depending on where you buy it. The BM6000 is Rs.4,000 to Rs.4,800. IVG 8K is Rs.3,999 fixed on our site, and the Regal 6000 is Rs.3,499.
So per puff, IVG wins clearly. Rs.3,999 for 8000 puffs works out to roughly 50 paisa per puff. A Lost Mary BM6000 at Rs.4,500 for 6000 puffs is 75 paisa per puff. That's a 33% difference. Over a month of vaping, that adds up to real money — especially if you're smoking two or three devices a month.
But price isn't everything. Here's what I've found matters more to my customers:
Fake product risk. Lost Mary is one of the most counterfeited vape brands in the world. There's a huge fake market coming through Dubai and China, and a lot of what gets sold in smaller shops in Rawalpindi, Faisalabad, and Multan is not genuine. The flavour is off, the puff count is half, and sometimes the nicotine strength is wrong. I've had customers switch to us specifically because they got burned twice on fake Lost Marys.
IVG has counterfeits too — every big brand does — but because we're the official Pakistan distributor, if you buy from ivapegreat.com.pk you're getting the real thing shipped directly. That's not a marketing line, that's the actual supply chain.
COD and shipping. We ship cash on delivery to every major city and most small towns. Karachi, Lahore, Islamabad get 2 to 3 day delivery. Peshawar, Quetta, and interior Sindh usually 4 days. Free returns if the device is defective. Lost Mary in Pakistan is mostly a shop-only experience — you're trusting whichever shop happens to be near you, and if it's dud, you're arguing with the guy who sold it to you.
Warranty and support. If an IVG 8K arrives with a faulty coil (rare, but it happens — roughly 1 in every 200 units based on our returns data), we replace it. Free. No arguing. Try getting that from a shop selling grey-market Lost Mary.
What About Battery and Build?
Both brands have moved to USB-C, which is finally sensible. Both use rechargeable batteries in their bigger models. The IVG 8K has a 600mAh battery, Lost Mary BM6000 has 550mAh. Not a huge gap.
Build quality — look, they're both good. IVG feels a bit more solid in the hand, Lost Mary is lighter. Neither of them fails the pocket test.
The one thing IVG does better in my honest opinion is the airflow. The 8K has an adjustable airflow ring on the bottom, which changes the whole experience. Tight draw for MTL vapers coming from cigarettes, looser for people who want big clouds. Lost Mary doesn't do this. It's fixed. And if you're coming from cigarettes, fixed airflow can feel either too tight or too loose with no way to fix it.
The Screen Thing
The IVG 8K has a small digital screen that shows battery percentage and juice level. Sounds gimmicky. I thought it was gimmicky. I was wrong.
Turns out knowing exactly when your device is about to die — instead of guessing — is genuinely useful. Especially on a work commute or a long drive. Lost Mary's LED indicator is much more basic. Battery: some, low, dead. That's about it.
So Which One Should You Actually Buy?
Depends on what you want.
If you love Blueberry Sour Raspberry and you're okay paying more per puff and buying from a shop you trust — Lost Mary is a fine choice. It's a good brand. I'm not going to pretend otherwise.
But if you want more puffs for less money, wider flavour range, adjustable airflow, a screen, and delivery to your door with warranty — that's where I'd point you at IVG. Not because I sell it, but because on the actual spec sheet and in daily use, it does more.
The guy who messaged me from Gulberg? He went with the IVG 8K in Mad Blue. Texted me four days later saying it lasted him longer than his last two Lost Marys combined. Which tracks.
FAQ
Is Lost Mary available in Pakistan officially?
Not really. There's no official Lost Mary distributor here that I know of. Most of what you're buying is imported grey-market through Dubai or bought from small importers. That's why fake product rates are so high on this brand in Pakistan.
Which lasts longer, IVG 8K or Lost Mary BM6000?
The IVG 8K, by a decent margin. 8000 puffs vs 6000 on paper, and in my real usage I got about a third more days out of it. Same nicotine strength (35mg vs 20mg standard on Lost Mary), so pull satisfaction is similar.
Are IVG products cheaper than Lost Mary in Pakistan?
Yes, generally. The IVG 8K at Rs.3,999 gives you more puffs than a Lost Mary BM6000 that usually sells for Rs.4,000 to Rs.4,800. Per-puff cost is roughly 33% lower on IVG.
Can I get IVG delivered to my city?
If you have a postal address in Pakistan, yes. We do COD to every major city and most towns — Karachi, Lahore, Islamabad, Rawalpindi, Peshawar, Multan, Faisalabad, Quetta, and smaller places too. Usually 2 to 4 days depending on where you are.
Anyway — that's the honest version. If you've tried both and disagree with me, hit reply and tell me why. I actually want to know.