IVG Nominated for 11 Awards at the 2025 Futurnic Awards: Scroll to the bottom of the article to vote. We’re thrilled to share that IVG has been nominated for 11 categories at this year’s Futurnic Awards, one of the most anticipated events in the vaping industry calendar. These nominations recognise the innovation, flavour excellence, and brand quality that define IVG. We’d love your support to help us take home even more awards this year. Building on an Award-Winning Year 2025 has already been a landmark year for IVG. Earlier this year, we proudly took home Vape Supplier of the Year at the United Grocer Awards and the incredible honour of Vape Innovation of the Decade at the Vapouround Awards. These achievements reflect the dedication, creativity, and passion of the IVG team and our loyal community. Vape Supplier of the Year celebrated our commitment to consistent supply, customer service, and reliability, recognising the partnerships we’ve built with retailers and distributors. Vape Innovation of the Decade honoured our long-standing contribution to shaping the vaping landscape, from pioneering devices like the IVG 2400 to developing world-renowned flavours that define modern vaping. These wins inspired us to keep pushing the boundaries of what’s possible, and the new nominations at the Futurnic Awards show that innovation never stops at IVG. Our Nominated Categories Best Nicotine Salt Range – IVG Intense Salts. Smooth, flavourful, and based on your favourite pod-based flavours, a favourite among adult vapers looking for consistent quality and bold taste. Best Shortfill Range – IVG Shortfill. Our original nicotine-free E-Liquid, shortfills continue to set the benchmark for cloud performance and classic IVG flavour. Best E-Liquid Flavours – Frozen Cherries IVG. A global fan-favourite. Sweet, tangy, and perfectly balanced, Frozen Cherries has become one of the most popular flavours. Best 10 + 2ML Closed Pod System – IVG PRO 12. Designed for performance and portability. The IVG PRO 12 redefines convenience with its premium pod system, rich flavour output and high puff count. Best 2ML Closed Pod System – IVG Reload Mini. Compact, reliable, and stylish, the Reload Mini combines simple technology with an interchangeable 2400 pod reload system. Best Innovation – IVG 2400. A true game-changer. UK’s first legal big puff, winner of the Innovation of the Decade at Vapouround Awards. Best Nicotine Pouch Flavour – Spearmint. Refreshing, balanced, and smooth, IVG’s Spearmint Nicotine Pouches deliver a clean, satisfying smoke-free alternative for adult users. Best UK E-Liquid Manufacturer. Recognition for our ongoing commitment to taste, consistency, and safety. Best UK Brand. From vape shops to global shelves, IVG represents innovation, reliability, and world-class flavour, whether you’re in the UK or one of our serving countries. Best Vape Branding. Eye-catching, premium, and instantly recognisable, IVG branding continues to lead in design and appeal. Best Nicotine Pouch Branding. Expanding beyond vaping, our pouch range showcases IVG’s adaptability and innovation in new nicotine formats.   Why These Nominations Matter The Futurnic Awards celebrate innovation, trust, and excellence across the vaping industry, recognising both established leaders and emerging brands making a real impact. For IVG, being shortlisted in 11 categories reflects our ongoing mission: to give adult smokers and vapers the best possible alternatives, backed by quality, compliance, and great taste. These awards are voted for by the public, by people like you, which makes them even more meaningful. Your vote shows support not just for IVG, but for a future built on innovation, choice, and responsibility.   Your continued support drives everything we do, from crafting new flavours to designing the next generation of vape devices. Let’s make this another award-winning month for IVG!

MTL vs DTL Vaping: Which Style Is Right for you? 🔔 This content is intended for adult smokers only. Vaping products contain nicotine, a highly addictive substance, and are not suitable for non-smokers, under-18s, or pregnant women. Switching from smoking or unsure which vaping device to choose? MTL (mouth-to-lung) and DTL (direct-to-lung) vaping influence everything, from device type and nicotine strength to vapour size and discretion. Costs, setup, and ease of use also vary, and we’ll cover those later. We help adult smokers and vapers find the right style for a satisfying experience, with step-by-step tips and product recommendations. MTL vs DTL: What Do They Mean & How Do You Do It? MTL (Mouth-to-Lung) Vaping MTL mimics smoking, drawing vapour into your mouth first, then into your lungs. Ideal for adult smokers exploring different nicotine options. Key Features: Tighter airflow, cigarette-like throat hit Works with higher nicotine (10–20mg) Best with 50/50 VG/PG E-Liquids or prefilled E-Liquid pods How to Vape MTL: Draw slowly into your mouth. Hold briefly to taste the flavour. Inhale gently into your lungs. Exhale slowly.   DTL (Direct-to-Lung) Vaping DTL draws vapour straight into your lungs in one smooth breath, producing bigger clouds and enhanced flavour. Adult vapers often choose DTL for larger vapour clouds, smoother inhalation, and enhanced flavour delivery. Key Features: Looser airflow for smoother inhalation Works best with lower nicotine (3–6mg) Often paired with 60–70% VG E-Liquids How to Vape DTL: Inhale steadily into your lungs. Exhale fully to release larger clouds. 🤔 What is VG/PG? VG (Vegetable Glycerin) and PG (Propylene Glycol) are the two main liquids in E-Liquid. VG is thicker and produces larger, smoother clouds with less throat hit, making it ideal for DTL (Direct-to-Lung) vaping. PG is thinner, carries flavour better, and gives a stronger throat hit, making it suited for MTL (Mouth-to-Lung) vaping. Most E-Liquids are blends of VG and PG, with ratios tailored to device type and vaping style. MTL and DTL Vaping: Quick Comparison Feature MTL (Mouth-to-Lung) DTL (Direct-to-Lung) Airflow Tight, controlled draw Loose, open draw Throat Hit Strong, cigarette-like Smooth, gentle Vapour Production Smaller, discreet clouds Larger, visible clouds Nicotine Strength 10–20mg (nicotine salts or freebase) 3–6mg for smoother clouds (nicotine-free or freebase) E-Liquid Type 50/50 VG/PG blends 60–70% VG blends Device Examples IVG XL35, IVG PRO 12, IVG 2400 4-in-1, SAVR, Reload Mini, SMART MAX Mods & sub-ohm kits Common Users Adult smokers transitioning to vaping Adult vapers seeking flavour and cloud volume   Advantages and Disadvantages MTL Advantages: Compact and portable, perfect for on-the-go vaping Cigarette-like inhale helps adult smokers switch smoothly Stronger nicotine satisfaction with smaller puffs Efficient E-Liquid use, lasting longer between refills Available in prefilled or refillable pods MTL Disadvantages: Smaller vapour clouds Flavour intensity can be subtle Tighter airflow may feel restrictive DTL Advantages: Produces larger clouds, enhancing the vaping experience Looser airflow highlights flavour subtleties Smoother inhale, easier on the throat Flexible puffing style, including crossover devices Ideal for flavour-focused vaping DTL Disadvantages: Uses more E-Liquid Less discreet Requires more advanced devices and lower nicotine strengths   MTL & DTL Misconceptions MTL is weak: MTL can still provide full flavour and satisfying nicotine delivery even if you choose lower nicotine delivery. MTL is for beginners only: Experienced vapers often enjoy MTL for discretion or higher nicotine delivery. MTL is cheaper: smaller pods and simpler components reduce initial and ongoing costs, though total spend still depends on how often you vape and the type of pods use. DTL is only for cloud-chasers: DTL can be used for flavour-focused vaping, not just big clouds. DTL is only for advanced vapers: Some adjustable pod-mods make DTL accessible even for beginners. One style fits all: Many adult vapers use both MTL and DTL depending on time, place, or nicotine strength.   Nicotine, E-Liquid, Device & Coil Guide Choosing MTL or DTL is just the first step. The right combination of nicotine, E-Liquid, device, and coil ensures you get the best experience. Nicotine & E-Liquid Guide Style Nicotine VG/PG MTL 10–20mg 50/50 DTL 1.5–6mg 60–70% VG Nicotine Strengths MTL: Higher strengths (10–20mg) provide a noticeable throat hit with smaller puffs; ideal for adult smokers switching. DTL: Lower strengths (1.5–6mg) allow smooth, long inhales and larger clouds; preferred by adult vapers for flavour clarity. General Guideline Stronger nicotine + smaller puffs = MTL Lower nicotine + bigger puffs = DTL VG/PG Ratios PG: Thinner, carries flavour, stronger throat hit; suits MTL pods and refillable kits. VG: Thicker, denser vapour, smoother inhale; suits DTL devices and larger tanks. 🔑 Key takeaway: 50/50 PG/VG = MTL for a stronger throat hit, balanced flavour, and moderate vapour; 60–70% VG = DTL for smoother inhale, bigger clouds, and optimal flavour. Device & Coil Guide Device Type Pod Type Coil Type Resistance (Ω) Best For Prefilled Pod System Prefilled Built-in 1.0+ MTL Refillable Pod System Refillable Built-in 0.5–1.0 MTL/DTL Mods (Sub-Ohm/Pod-Mods) Tank Separate <1.0 DTL 🤔 What is resistance? Resistance (measured in ohms, Ω) is the electrical resistance of the coil in your device. Higher resistance (≥1.0Ω) produces a tighter, MTL (Mouth-to-Lung) draw, while lower resistance (<1.0Ω) is better for DTL (Direct-to-Lung) vaping with bigger clouds. Notes: Refillable pods may support both MTL and DTL depending on coil resistance and airflow. Prefilled pods are convenient for adult smokers switching from cigarettes. Mods (including sub-ohm/pod-mods) produce bigger clouds and use separate coils.   MTL vs DTL Cost Comparison Aside from nicotine strength, airflow, and device type, costs can vary significantly between MTL and DTL setups. Understanding the typical device and monthly expenses helps adult vapers and smokers make an informed choice. Device Type Typical Device One-Off Cost (GBP) What You’ll Need Ongoing Cost MTL (Prefilled/Refillable Pod) £5–£15 for prefilled pod kitsOR £10–£30 for refillable pod kits - Device (pod)- Prefilled pods OR refillable pod + E-Liquid Typically lower: pods or E-Liquid only DTL (Pod-Mod/Sub-Ohm Mod) £20–£40+ - Device (mod/pod-mod)- Coils (replace regularly)- E-Liquid (shortfills/freebase)- Nic shots Higher: coils replaced more often + more E-Liquid use   Typical Monthly Breakdown Style Device Coil E-Liquid Nic Shots Avg Monthly Cost MTL £0–£30 N/A £15–£30 N/A £15–£30 DTL £20–£40+ £10–£20 £15–£25 £5–£10 £30–£55   Quick Takeaways: MTL devices: Compact, higher-resistance coils, ideal for discreet, nicotine-satisfying draws, not as costly. DTL devices: Medium/large, lower-resistance coils, perfect for bigger clouds and immersive flavour, cost more. Many adult vapers switch between MTL for discretion and DTL for relaxed sessions.   Vaping Etiquette & Tips MTL: Discreet, smaller clouds; suitable for indoor or public use.DTL: Larger clouds; best outdoors or in vaping-friendly areas. General Tips: Follow local laws and venue policies Maintain your device to avoid leaks Respect others; avoid blowing clouds directly at people Consider carrying both MTL and DTL devices   Are There Any Alternatives to MTL/DTL Vaping? RDL (Restricted Direct-to-Lung) sits right between MTL and DTL. It offers a looser, airier draw than mouth-to-lung, but doesn’t require the full power or airflow of a DTL setup. You’ll usually find it on adjustable pod systems or pod mods that let you switch coils or tweak airflow. Airflow: Semi-restricted, giving a balance of vapour and flavour. Coil resistance: Typically 0.6–0.9Ω, allowing moderate vapour with less heat than sub-ohm DTL coils. E-Liquid type: Works best with 50/50 or 60/40 VG/PG E-Liquids — thick enough for vapour, but smooth enough for nicotine salts. Best for: Vapers who want more vapour than MTL but without the intensity (and E-Liquid use) of full DTL setups. Look for adjustable airflow settings or pod/mod systems marketed as ‘MTL/DTL adjustable', these usually support RDL draws.   General Considerations for Choosing Your Style Device Longevity: MTL devices are reusable and durable, but don’t last as long as mods. However, mods may require more care due to higher wattage and coil replacements. Nicotine Progression: Starting with higher nicotine MTL can ease the transition from smoking. Over time, some users lower nicotine when exploring DTL or RDL for bigger clouds or smoother draws. Flavour Perception: DTL can enhance flavour even at lower nicotine strengths because of larger vapour volume and higher VG E-Liquids. Portability vs Experience: MTL devices are discreet and convenient for on-the-go vaping. DTL devices are larger but provide a more immersive, flavour-rich experience. Device Compatibility: Some devices are flexible, supporting both MTL and DTL (or RDL) with adjustable airflow or coil swaps, ideal for vapers who want to experiment.   Do’s & Don’ts When Switching Styles Do: Start with your preferred style and gradually experiment with RDL or DTL. Check coil resistance and E-Liquid compatibility when changing devices. Keep devices and pods clean to avoid leaks and burnt hits. Respect others, use discretion indoors or in public. Don’t: Don’t use DTL E-Liquid in an MTL coil; it can leak or burn. Don’t chain vape excessively on high-strength nicotine; start slow. Don’t ignore airflow adjustments; incorrect settings affect flavour and vapour. Don’t mix high VG E-Liquids in devices not designed for it.   Conclusion MTL and DTL are distinct vaping styles, each with unique airflow, nicotine strengths, and device considerations. With IVG products like the XL35 and IVG Shortfills, adult nicotine users can enjoy both styles effortlessly using pre-mixed pods and built-in coils, no specialist setups required. Recommended Products MTL (Mouth-to-Lung) IVG offers a wide range of devices and prefilled pods suitable for MTL vaping, ideal for adult smokers switching from cigarettes: IVG XL35 – our biggest reusable device with up to 35,000 puffs. IVG PRO 12  – Slightly looser draw, giving a smooth inhale while still providing satisfying nicotine. SMART MAX  – Tighter draw, closer to a cigarette-like throat hit; ideal for those wanting maximum discretion.   DTL (Direct-to-Lung) IVG Shortfills – Designed for lower nicotine, higher VG E-Liquids; perfect for bigger clouds and flavour-focused DTL vaping.   FAQs – MTL vs DTL Vaping Q: What’s the main difference between MTL and DTL Vaping? A: MTL mimics smoking with smaller clouds; DTL produces larger clouds with smoother inhales. Q: Which style is best for beginners? A: MTL pods are generally easiest to start with. DTL suits those wanting bigger clouds and enhanced flavour. Q: Can I use the same E-Liquid for both MTL and DTL? A: No. MTL = 50/50 PG/VG, higher nicotine. DTL = 60–70% VG, lower nicotine. Q: Can I switch styles on one device? A: Some adjustable devices support both MTL and DTL; check airflow, coil, and E-Liquid compatibility. Q: Which style costs less? A: MTL is cheaper, with less components and lower E-Liquid use. DTL costs more due to coil replacements and higher E-Liquid consumption. Q: Can I progress to RDL or DTL later? A: Yes. Many adult vapers start with MTL, then experiment with RDL or DTL as confidence grows. 🔔 This content is intended for adult smokers only. Vaping products contain nicotine, a highly addictive substance, and are not suitable for non-smokers, under-18s, or pregnant women.

Quitting Smoking: A Complete Guide for Adult Smokers 🔔 This guide is for adult smokers only. It is not for non-smokers, ex-smokers, or under-18s. Health information is sourced from trusted sources, such as the NHS, but it should not be used as a substitute for medical advice. Always consult a healthcare professional before making changes to your smoking or nicotine use. Many adult smokers explore ways to reduce or quit smoking. This guide will help you understand the process, plan for change, and discover options that fit your lifestyle. Smoking is the leading cause of preventable illness and early death in the UK. The NHS and the World Health Organization (WHO) link tobacco use to lung cancer, heart disease, stroke, and many other serious conditions. Stopping smoking is the most effective way to reduce these risks. If you aren’t ready to give up nicotine altogether, other options come without the smoke, ash, or health concerns of traditional cigarettes.   Contents: Understanding the Effects of Smoking Planning for Change: Benefits & Motivations  Navigating Obstacles: What to Expect When You Quit Nicotine Replacement Options & Smoking Support 1. Understanding the Effects of Smoking Smoking affects more than your lungs; it impacts your physical health, mental well-being, finances, social life, and the lives of those around you. Understanding these effects can help you make informed decisions about quitting or considering alternatives. Physical Health Tobacco smoke contains over 7,000 chemicals, many of which are toxic or carcinogenic (have the potential to cause cancer). The UK government links smoking to various illnesses and diseases, such as lung cancer, heart disease, stroke, chronic obstructive pulmonary disease (COPD), and reduced lung function. Smokers also face: Slower wound healing and increased risk of infections Gum disease and tooth loss Fertility issues and complications during pregnancy Higher susceptibility to respiratory infections and reduced immune response Mental Wellbeing Many smokers feel that cigarettes help them relax or cope with stress. In reality, smoking relieves the discomfort of nicotine withdrawal, creating a cycle of dependence that can increase overall anxiety. Most smokers are aware that smoking harms their health, finances, and social life, which can add to stress, especially when thinking about cutting down or quitting. Understanding that the sense of relief from smoking is temporary, and due to avoiding withdrawal, can help people make informed decisions about their health. Impact on Loved Ones Secondhand smoke exposes family and friends to the same harmful chemicals, which can damage their health. This increases their risk of: Lung cancer and heart disease Respiratory infections and asthma exacerbations in children Pregnancy complications such as low birth weight or premature birth Most people can’t see or smell secondhand smoke, and it can linger in a room for 2-3 hours in a well-ventilated room. Financial Impact The cost of smoking soon adds up. For instance, smoking one £18 20-pack per day totals: Time Cigarettes Smoked Cost of Smoking (£) 1 month 600 £540 6 months 3,600 £3,240 1 year 7,200 £6,480 5 years 36,000 £32,400 10 years 72,000 £64,800 Beyond the expense, smoking can also lead to higher healthcare costs and potential income loss due to illness. Social Impact According to Imperial College London Research, smoking can affect social connections and contribute to feelings of isolation: Social stigma and negative perceptions: Smokers may suffer judgment from peers, which can affect relationships. Restricted social spaces: Using designated smoking areas can limit time spent with family and friends who don't smoke. Avoiding smoke-free environments: Smokers may skip activities where smoking isn’t allowed, such as gyms, workplaces, or social events, increasing the risk of social isolation and loneliness.   Planning for Change: Benefits & Motivations While smoking can feel hard to stop, change is possible at any stage. Many adult smokers reduce health risks, improve well-being, and regain control of their finances and social life by quitting or trying alternatives. Even small steps can make a real difference, regardless of age or smoking history. Benefits of Quitting Smoking Making a change can have tangible results across many areas of your life: Physical health: Improved circulation, lung function, and reduced risk of heart attack, stroke, and cancer. Mental well-being: Lower stress and anxiety levels, improved mood, and better focus. Loved ones: Protects family and friends from secondhand smoke. Finances: Money spent on cigarettes can go toward savings or other priorities. Social life: Easier participation in social activities, without stepping away to smoke or dealing with smoke-related stigma. Quit Smoking Timeline Seeing a benefits timeline can help you visualise realistic goals and motivate you to become smoke-free. Scroll to view the full timeline 🔑 Key term: Cilia are tiny hairs in your lungs that sweep out mucus, dust, and germs. Healthy cilia help keep your airways clear, reduce infections, and improve breathing. Recognising Your Goals and Motivations Understanding why you want to make a change is a powerful motivator. Consider: Health goals: Do you want to improve breathing, stamina, or reduce long-term disease risk? Family and relationships: Protecting loved ones from secondhand smoke or setting a positive example for children. Financial reasons: Saving money for a holiday, hobby, or future plans. Personal achievement: Feeling more confident, independent, or in control of your choices. Lifestyle improvements: Being able to take part in activities without smoking restrictions or stigma. Log your motivations and remind yourself of them. Setting clear, realistic goals, such as reducing cigarette consumption, trying an alternative nicotine option, or aiming to quit by a specific date, makes the process more manageable and provides milestones along the way. 🎯 Example Goal: I will reduce my daily cigarette intake from 15 to 10 a day within the next month. I will use nicotine replacement options and support from my local Stop Smoking Service. I want to improve my breathing, save money, and feel more confident in social situations. Resource: NHS Better Health Free Personal Quit Plan Taking Safe Action Whatever your goal, prioritise your safety and: Consult a healthcare professional: Discuss your health, smoking habits, and circumstances to get personalised guidance. Explore support networks: Trusted friends, family, or support groups can provide encouragement, accountability, and practical help. Consider alternatives: Public Health England and the NHS recognise nicotine replacement options like patches, gum, lozenges, inhalators, and vaping. Even small steps count. The key is tailoring support to your situation in an informed, safe way. 3. Navigating Obstacles: What to Expect When You Quit Whether cutting down, quitting, or trying nicotine alternatives, challenges are normal. Your body and mind adjust with cravings, mood changes, and triggers, but these are temporary and manageable with the right strategies. Smoking Withdrawal Symptoms When you reduce or stop smoking, it’s common to experience withdrawal symptoms. These can alter your body, emotions, and routines, but understanding them helps you manage the process better. Physical and emotional effects Irritability and cravings: Nicotine withdrawal can cause irritability, restlessness, and strong cravings for cigarettes. Sleep disruption: Some people have trouble falling or staying asleep during the first few weeks. Appetite changes: Quitting smoking can lead to increased appetite or mild weight gain. Emotional and psychological triggers Smoking is often linked to daily routines, social situations, or stress. These triggers can make quitting more challenging. Recognising and planning for these situations can help you manage them. Duration of challenges Most withdrawal symptoms peak within the first few days and improve over 2–4 weeks, although cravings may persist for longer. 🎉 NHS guidance states that staying smoke-free beyond 28 days increases the chances of long-term success. Understanding Your Triggers and Cravings Even when you’re committed to cutting down or quitting, some situations can spark the urge to smoke. Being aware of these triggers and having strategies to cope makes stopping easier. Common triggers Daily routines: Morning coffee, breaks at work, or finishing meals can cue the desire to smoke. Social situations: Seeing friends or colleagues who smoke, or attending social events, can prompt cravings. Stress and emotions: Feeling anxious, frustrated, or bored often increases the urge to light up a cigarette. Smoking is often triggered by cues like finishing a meal or feeling stressed, leading to the routine of smoking and its reward (relief or pleasure). Recognising this loop can help you break the habit with simple substitutes.